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Featured Book
COMING SOON
Strategy for Tackling Poverty in Nigeria:
What America Can Learn From This?
This book explores how youth engagement, community perception, and social marketing intersect within Nigeria’s National Youth Service Corps. Grounded in empirical research, it uncovers actionable insights for designing poverty-alleviation policies that work — with lessons that resonate far beyond Africa.
Published Books
Tackling Poverty: A Thesis Being Submitted for the Partial Fulfilment of the Requirements of the Cardiff Metropolitan University in Collaboration with ... for the Degree of Doctor of Philosophy.
This study explores how young people and community organisations in Bayelsa State, Nigeria, experience poverty—and why existing policies continue to fall short. Drawing on surveys, interviews, and direct engagement with policymakers, it uncovers the hidden gaps between policy intent and lived reality.
By introducing a new, practical poverty-measurement and action framework that blends the Multi-Dimensional Poverty Index with Social Marketing Techniques, the research reveals how poverty can be tackled more effectively—starting from the grassroots. The findings raise urgent questions about employment, governance, education, and inclusion, while pointing toward actionable solutions with relevance far beyond Nigeria.
Strategy for Tackling Poverty in Nigeria: An Evaluation of What the National Youth Service Corps (Nysc) Members’ Community Perceives as Their Support Needs ... Using Social Marketing Techniques (Smt)?
Dr. Stanley Ebikinei Eguruze is a passionate researcher and advocate for youth empowerment, specializing in poverty alleviation strategies. With a focus on the National Youth Service Corps in Nigeria, his work combines social marketing techniques and policy innovation to uncover real solutions to one of the country’s most pressing issues. His unique perspective and groundbreaking research challenge conventional thinking and offer fresh insights into how we can tackle poverty—one community at a time.
Strategy for Tackling Poverty in Nigeria (2nd Ed.): What Nigerian young people and community organisations perceive as tackling-poverty, using social marketing techniques
This book explores how Nigerian young people and community organisations perceive their real support needs in tackling poverty—and why policy responses often miss the mark. Using insights from the National Youth Service Corps (NYSC) and Social Marketing Techniques, it reveals how policymakers can be more effectively persuaded to drive meaningful change. While rooted in Nigeria’s experience, the findings offer powerful lessons for sub-Saharan Africa and beyond.
About The Author
Ebikinei Stanley Eguruze
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Dr. Ebikinei Stanley Eguruze is a marketing scholar and policy researcher whose work bridges poverty alleviation, social justice, and sustainability. A PhD holder in Marketing, university lecturer, and published author, his research explores how evidence-based strategies and social marketing can influence policy and drive real social change across Nigeria and beyond.
Ebikinei Stanley Eguruze
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